Yogi Berra, the famous Hall of Fame baseball player know for his idiosyncratic quotes, once said, “If you don’t know where you’re going, you’ll end up someplace else.” I suppose that was Yogi’s take on Lewis Carroll’s line from Alice in Wonderland, “If you don’t know where you’re going, any road will take you there.”
And so it is with marketing. But like Yogi’s road or that of the Cheshire Cat, you have to know where you’re
going and once that’s determined, you need to figure out how to get there. That is the essence of marketing.
So let’s start with what marketing is not. Download the PDF to keep reading.
This post was created in partnership with AFS, the Association of Fitness Studios.